Some of the best advertising is FREE advertising. Although Craigslist is FREE, it can also be tricky. I don't know anyone nowadays that doesn't know what Craigslist is but everyone doesn't necessarily know how to create an ad. According to Wikipedia, Craigslist is a centralized network of online communities, featuring free online classified advertisements. They have sections devoted to Beauty Services throughout the 50 states, as well as other countries. When starting a Craigslist Ad campaign, there are 7 things that you should consider and include in your ad.
1- POST UPDATED PICTURES
Include pictures of your own work. If you do not have pictures of your work, for God's sake, DO NOT steal other people's work and try to claim them as yours. If you do, be prepared to get called out. When including pictures, be sure to edit and label them. Tip- Every time you have a client, snap a picture. That way you can update the ad regularly.
2- POST UPDATED CONTACT INFO
Include every way possible a potential client can contact you. Make sure everything is in working order. DO NOT include disconnected numbers, websites that aren't live or old email addresses that you no longer use. Tip- This is the 1st view of your customer service. How well will you handle the 1st point of contact?
3-POST CATCHY PHRASES
Choose a phrase/title that will catch the attention of YOUR ideal client. Target your ads to a specific type of client. You will be much more productive that way.
4- BEWARE OF SPAMMERS
Hide your email address. There are sharks out there ready to steal and sell it. You do not want an inbox full of spammers trying to scam you or just fill your inbox with pure nonsense.
5- DISPLAY NO CATINESS
Refrain from bashing other Artists in your industry. It's very unprofessional and distasteful. Neither does it make you look any better. TIP- Focus on your skills and talents. Let them speak for themselves.
6- BUILD A MOMENTUM
Be consistent with your marketing. Momentum is key. It usually takes someone 7x to see something and to take action. When you think they're not watching, they usually are. TIP- Post at minimum of 1x a day.
7- PLACE AD IN SERVICES SECTION
Post in the business specific area. For Hair n Beauty, you should go to your state, services and beauty.
EXTRA- Add surrounding cities at the bottom of the ad so that other people may find you. Also, create multiple ads in order to switch things up bit.
If you would like to begin posting on Craigslist but don't know how, leave me a comment below. Express that you would like HELP and I will set up a FREE session in order to make this happen. I will reveal some secrets on how to post more than once a day and show you how to create multiple ads that show variety and creativity. http://www.craigslist.org
I am a Mompreneuer, DV Survivor, Christian and love helping others any way I can. Enjoy my thoughts. OJB